Hailey Bieber’s latest Rhode photoshoot looks way too similar to one in Harper’s Bazaar.
The internet is currently in a frenzy after side-by-side images of the two photoshoots started circulating on social media. People are pointing out that Hailey seems to have used the exact same creative concept for her brand as a photoshoot that appeared in the October 2025 issue of Harper’s Bazaar Arabia.
The original photos from October 2025 show a model with the exact same wavy pattern over her face. In the new images for Rhode from March 2026, Hailey is seen with almost the exact same look while wearing sunglasses.
This similarity has caused a lot of people to claim that the ideas were not original. Some fans are disappointed because they feel a creative director should be coming up with new and fresh ideas instead of following what has already been done.
The incident has quickly gotten a lot of attention across multiple platforms, with the comparison post reaching over 3 million views already. Viewers are saying it is hard to ignore how alike the two images are, especially since they were released only a few months apart.
Before you go, I wanna know, do you think this was a direct copy or just a similar idea?
Leave a Reply