Beyoncé’s haircare brand has had a massive drop in profits, and, after looking at the numbers, it could be the end of the company.
Online revenue for Cécred has plunged by 52 percent over the last three months. This looks like a huge issue for a brand that was supposed to be the next big thing.
Cécred is known for products like its special hairline drops meant to thicken weak areas, but people just aren’t buying them like before.
Everyone is starting to look at the numbers, and it feels the brand might be in serious trouble.
I’m wondering whether this will turn into another failed project, like her previous clothing line. It is hard to see how the company can stay afloat when sales are dropping this fast.
Much of the conversation is about how very few website visitors actually make a purchase, with the customer conversion rate at just 1 percent.
People feel that Beyoncé needs to do much more public promotion rather than just releasing occasional videos.
What makes this even crazier is that the brand recently got a huge amount of media attention from a major situation involving Jay-Z and his hair.
Even with all that free advertising, the sales numbers still collapsed.
I feel like celebrity brands are really struggling lately because people just want affordable, reliable items.
Before you go, I wanna know, do you think Cécred is finished?
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